Table of Contents

An Organisational Study on the Effects of Intrinsic Customer Service Demands: A Perspective from Emotional Labour Theory

Babatunde Akanji

University of Lagos, Department of Psychology, Nigeria

Keywords: emotional labour, customer service, call centres, intrinsic demands, organisational rules, affective conformity, non-Western context

The purpose of this research is to examine employees’ views on adverse consequences caused by strict compliance to display rules of intrinsic labour demands as against its appropriate necessities wi...

Communication and Regionalization in the Collective Mentality of the Balkanic Peninsula and Balkanism in Romania

Ion Gr. Ionescu

Dimitrie Cantemir Christian University, Faculty of Management in Tourism and Commerce, Constanta, Romania

Keywords: Balkanism, communication, cultural integration, Romanian history, collective mentality

This study presents a comprehensive analysis of the misconceptions surrounding the concepts of 'Balkan' and 'Balkanism' within Romania and its broader implications across Europe and beyond. It address...

The Invisible Exodus: Media Reflection on Human Trafficking in Pakistan

Masrur Alam Khan

Department of Media Studies, University of Karachi, Pakistan

Keywords: Human Trafficking, Media Framing, Agenda Setting, Human Rights, Pakistan, Content Analysis, National Media

Trafficking in persons is a curse and grave violation of human rights, and media has the potential to eliminate such an epidemic. The study determines the role of national media, through its agenda-se...

The Attainment of Classical Rulings of al-Rahn within the Contemporary Islamic Pawn Broking in Malaysia

Ahmad Faizal Mohd Shater, Mohammad Firdaus Mohammad Hatta

Al-Rahn, Malaysia

Keywords: Islamic finance, al-rahn, Shariah compliance, microcredit, riba, Maqasid al-Shariah, pawn broking

The al-rahn-based Islamic microcredit, commonly known as ar-rahnu, is vigorously promoted by Islamic financial institutions in Malaysia as an optimal alternative for low-income groups unable to access...

Comparative Exploration of Features for Data Mining Results by Legend Navigation Interactive Technique

Muzammil Khan, Sarwar Shah Khan, M. Daud Awan

Legend Navigation Interaction Research Group, Department of Computer Science, University of Example, Country

Keywords: interactive visualization, data mining, legend navigation, descriptive analysis, visualization techniques

Recently, there is a plethora of information available in various forms, playing an imperative role in enhancing our knowledge base and social life. The presentation of information is as crucial as th...

Impact of Promotional Strategies on Sales of MSMEs

Vimal Priyan, Karthihai Selvi

Department of Business Administration, University of Madras, India

Keywords: MSMEs, promotional strategies, sales promotion, personal selling, globalization, marketing mix, industrial growth

In recent years, the production of goods and services by Micro, Small, and Medium Enterprises (MSMEs) has significantly increased alongside the provision of numerous employment opportunities. MSMEs pl...

The Importance of Using Clustered Index in Database Management Systems

İhsan Özer

Department of Computer Science, Istanbul University, Turkey

Keywords: Clustered Index, Database Management, ERP Projects, Query Performance, Data Retrieval, Index Optimization, Resource Utilization

The effective use of indexes, particularly clustered indexes, is often overlooked in the normalization and analysis stages of ERP projects. This paper aims to demonstrate the significant advantages of...

Role of Electrical Forces in Angiogenesis

Oliver Szasz, Gyula Peter Szigeti, Andras Szasz

Institute of Biophysics, University of Pecs, Hungary

Keywords: angiogenesis, electric field, polarization, injury current, wound healing, malignant proliferation, cell migration

The role of electrical forces in angiogenesis is widely studied. The electric field (EF) induces polarization of endothelial cells, functioning as a morphogen in angiogenesis. Besides polarization, EF...

Interprofessional Coordination for Return to Work of Patients with Low Back Pain: Challenges and Time Constraints

Audrey Petit, Cyril Begue, Yoann Ronzi, Yves Roquelaure

University of Angers, Department of Occupational Health, France

Keywords: interprofessional collaboration, low back pain, return to work, occupational health, communication barriers, healthcare coordination, work disability prevention

The process of returning to work for individuals with low back pain involves a complex interplay of various stakeholders, including healthcare providers, employers, and socio-political entities. This ...

A Highly Efficient One-Pot Synthesis and Antibacterial Activity of Unexpected 2-(2-hydroxyphenyl)-4-oxothiazolidin-3-yl)alkyl/phenylthiazolidin-4-one Derivatives and Their Reaction with Aromatic Aldehydes

Naglaa Mahmoud, Ahmed El Saghier

Department of Chemistry, Cairo University, Egypt

Keywords: one-pot synthesis, thiazolidinones, antibacterial activity, aromatic aldehydes, Schiff bases

Unexpected 2-(2-hydroxyphenyl)-3-(2-(2-hydroxyphenyl)-4-oxothiazolidin-3-yl)alkyl(phenyl)thiazolidin-4-one derivatives (4a-d) were synthesized via the reaction of 3-acetyl chromene with hydrazine hydr...

Rapid system to detect the main variants of SARS-CoV-2 in biological specimens

Marco Favaro, Paola Zampini, Enrico S. Pistoia, Roberta Gaziano, Sandro Grelli, Carla Fontana

SARS CoV-2; mutation, deletion, variant

Since its appearance in late 2019, SARS-CoV-2 has been reported to acquire substitutions more slowly than other RNA viruses, but its tendency to manifest recurrent deletions in the spike glycoprotein ...